PENGARUH NET PROFIT MARGIN,RETURN ON ASSETS DAN RETURN ON EQUITY TERHADAP NILAI PERUSAHAAN PADA PT MAYORA INDAH Tbk.
Abstract
The purpose of the study was to determine the effect of Net profit margin(NPM), Return on assets (ROA) and Return on equity (ROE) on Company Value at PT. Mayora Indah Tbk 2019 - 2023.
The population in this study is all the financial statements of PT. Mayora Indah Tbk and the sampling technique in this study used purposive sampling, namely the financial statements of PT. Mayora Indah Tbk in 2019 - 2023. Thedata source used in this research is Secondary data. The research method that researchers use is Multiple Linear Regression Analysis. The analytical tool usedis SPSS Version 29 of 2024.
The results of Multiple Linear Regression Analysis are Y = 446,480 + 0.924X1-1.836X2+0.648X3+Ԑ which show sthat Net profit margin (NPM) has a negative effect on Company Value at PT Mayora Indah Tbk, Return on assets (ROA) has a negative effect on Company Value at PT Mayora Indah Tbk, Return on equity (ROE) has a negative effect on Company Value at PT Mayora Indah Tbk. Net profit margin(NPM), Return on asset (ROA)and Return on equity (ROE) have a negative effect on Company Value at PT. Mayora Indah Tbk.
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